{"id":137522,"date":"2019-07-28T18:22:02","date_gmt":"2019-07-28T18:22:02","guid":{"rendered":"https:\/\/www.dev.gabrielenascimben.it\/lasvermudas\/2019\/07\/28\/vermut-modern\/"},"modified":"2024-12-11T00:06:59","modified_gmt":"2024-12-11T00:06:59","slug":"vermut-modern","status":"publish","type":"post","link":"https:\/\/www.lasvermudas.com\/ca\/2019\/07\/28\/vermut-modern\/","title":{"rendered":"Vermut modern"},"content":{"rendered":"\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p class=\"wp-block-paragraph\">Tot i que el vermut t\u00e9 arrels mil\u00b7len\u00e0ries, els germans torinencs Giovanni Giacomo i Carlo Stefano Cinzano, pioners del vermut modern, s\u00f3n els responsables del costum de beure vermut tal com el coneixem avui. El 1757 ja es van fer famosos amb l&#8217;elaboraci\u00f3 dels seus primers vins arom\u00e0tics a la seva petita botiga de Tor\u00ed. Una mica m\u00e9s tard, cap a finals de 1700, van produir el seu primer vermut, Cinzano Rosso, considerat pels experts com un dels primers vermuts de la hist\u00f2ria moderna. El primer Cinzano Rosso representava quelcom innovador, sublim i elegant per al Tor\u00ed de l&#8217;\u00e8poca. Amb els seus tocs especiats, les seves notes de fruits secs que aportaven un sabor rod\u00f3 i suaus tocs de fusta i regal\u00e8ssia, Cinzano era considerat un vermut molt refinat i aristocr\u00e0tic. Un aut\u00e8ntic \u00abMr. Vermut\u00bb.<\/p>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Cinzano no \u00e9s nom\u00e9s un dels primers vermuts aut\u00e8ntics de Tor\u00ed; \u00e9s una aut\u00e8ntica caixa de records.<\/p>\n<\/blockquote>\n\n<p class=\"wp-block-paragraph\">Els germans Tor\u00ed tamb\u00e9 van ser pioners de les estrat\u00e8gies de m\u00e0rqueting modernes. Van dissenyar un nou logotip avantguardista per al seu producte amb els caracter\u00edstics colors vermell i blau, el primer per representar la passi\u00f3 i l&#8217;orgull d&#8217;aquesta beguda i el segon per simbolitzar la noblesa, la tradici\u00f3 i la profunditat del mar Mediterrani. Dos segles despr\u00e9s, el mateix logotip es mant\u00e9 sense canvis i sense modificacions. No obstant aix\u00f2, el que fa que aquests germans siguin aut\u00e8ntics genis del m\u00e0rqueting \u00e9s la seva campanya publicit\u00e0ria de refresc Cinzano a principis del segle 20. Mostrava dues persones brindant i pronunciant les paraules \u00abCin, cin, Cinzano!\u00bb, paraules que passarien a la hist\u00f2ria i acabarien sent l&#8217;origen de la nostra forma actual de brindis.<\/p>\n\n<p class=\"wp-block-paragraph\">Avui, 268 anys despr\u00e9s, el vermut segueix en auge i prendre un vermut \u00e9s sin\u00f2nim de socialitzar, compartir i gaudir. Aix\u00ed que brindem pels germans de Tor\u00ed, perqu\u00e8 sense ells l&#8217;expressi\u00f3 \u00abfer vermut\u00bb no hauria tingut el significat que tots estimem.<\/p>\n\n<p class=\"wp-block-paragraph\">Cin cin!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tot i que el vermut t\u00e9 arrels mil\u00b7len\u00e0ries, els germans torinencs Giovanni Giacomo i Carlo Stefano Cinzano, pioners del vermut&hellip;<\/p>\n","protected":false},"author":1,"featured_media":137147,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[173,178],"tags":[],"class_list":["post-137522","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cultura-ca","category-estil","category-173","category-178","description-off"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vermut modern - 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