Lifestyle

The Vermouth: The oldest social medium

Before the advent of the internet, bars and cafes were real social fulcrums and vermouth fed the transmission of news. Once upon a time, in an era when long hours of travel were needed to reach the nearest town, sitting in a bar was the best option not only to find peace and quiet, but […]

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Modern Vermouth

Culture, Lifestyle

Although vermouth has millenary roots, the Turin brothers Giovanni Giacomo and Carlo Stefano Cinzano, pioneers of modern vermouth, are responsible for the custom of drinking vermouth as we know it today. In 1757 they already became famous with the production of their first aromatic wines in their small store in Turin. A little later, towards

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